People are more likely to take public transit if they think it's cool and fun to use.
Several studies indicate that people choose to drive even when it's an irrational decision. A study from Australia in 2014 indicated saving time and money are not the main reasons people use cars. Instead, it's the perception that cars are more efficient when they are not. A 2013 study from Italy also found folks irrationally choose driving. Some of that choice is bound in cultural habit.
A study last year of transportation trends shows more than half of Americans who drive in cities do so due to the comfort factor, reports Mobility Lab.
But transit planners say that while rational reasons do not always drive the decisions of whether to take public transit or not, finding joy in public transit helps it compete against choosing to use cars.
"Joy might be the quickest way to erase the persistent stigma of getting around without a car," says transit planner Darrin Nordahl, author of "Making Transit Fun!"
The city of London is taking that to heart. Artist Bruno Taylor modified bus stops and installed swings to cheer up busy commuters. Instead of simply sitting on a bench waiting for a bus, one can climb on a swing set and play.
So, tell us what you think. Would you be inclined to use more public transit if you thought it were fun to take? How can we make METRO fun and cool to use?
This is a guest post by Darla Bell, manager of Strategic Analysis in Communications & Marketing.
Happy St. Patrick's Day weekend to all who are Irish or wish you were Irish. Don't they say that everyone's Irish on St. Patrick's Day? This weekend, I'm recommending a Broadway musical at the Hobby Center, with bluegrass music written by the iconic Steve Martin. For free, there's the festive St. Patrick's Day parade, and the Contemporary Arts Museum is hosting a free family day full of fun events. You can't lose by picking one or all these events to make your weekend memorable.
Enjoy this spring weather and our beautiful city by riding a bus or train to your weekend events. You'll be amazed at the flowers and blooming trees you can see that you don't notice when you're behind the wheel and your eyes are (rightfully!) on the road.
Go to the Trip Planner, type in your starting address and destination, and you'll get the information you need to ride METRO. Last week I told you to put on your boots; this week I'll tell you to put on your green. But whatever you wear this weekend, just enjoy yourself. You deserve it.
Event: Bright Star. This Broadway bluegrass musical was nominated for five Tony awards, and won a variety of other awards. The book, story and music were written by multi-talented Steve Martin, not just your everyday comedian. Set in the Blue Ridge Mountains of North Carolina in the 1920s and 1940s, the story of Alice and a young soldier is described as genuine and hopeful. Tickets can be purchased online.
When: Friday at 8 p.m., Saturday at 2 and 8 p.m., and Sunday at 2 and 7:30 p.m.
Where: Hobby Center, 800 Bagby St.
Bus – 30 Clinton/Ella, 32 Renwick/San Felipe, 44 Acres Homes, 85 Antoine/Washington, 102 Bush IAH Express, 160 Memorial City Express, 161 Wilcrest Express, 162 Memorial Express
METRORail – Green and Purple lines (exit Theater District Station)
Event: 59th Annual Houston St. Patrick's Day Parade. With more than 100 entries, this is one of the largest St. Patrick's Day parades in the country, and it honors Houston's first responders. The parade begins at Minute Maid Park's clock tower, and proceeds west. You can download the parade route from the website. There's free live entertainment from Celtic rock band, Murder the Stout, at Market Square Park at 6 p.m. You could spend a few hours downtown after the parade ends, and then head over there.
When: Saturday from noon-2 p.m.
Where: Parade begins at Minute Maid Park, 1800 Texas Ave.
Bus – 30 Clinton/Ella, 48 Market, 137 Northshore Express, 413 Greenlink Orange
METRORail – Green and Purple lines (exit Convention District Station)
Event: Contemporary Arts Museum Family Day. Bring the family for an afternoon at the Contemporary Arts Museum. Admission is free. You can explore two new exhibits, participate in hands-on activities throughout the museum, get creative with crafts, and see a teen fashion show. Always wanted to be a dancer? No matter what your age, you're invited to join a dance company for rehearsal and costume design, then perform in the galleries. Refreshments will be available for purchase.
When: Saturday from 1 to 4 p.m.
Where: Contemporary Arts Museum, 5216 Montrose Blvd.
Bus – 56 Airline/Montrose, 65 Bissonnet
*Suggested connections as provided by our Customer Care Center; more convenient routes may vary per individual needs.
It's spring break for thousands of students, and if attending the world's largest rodeo is on your list, be sure to take METRO there.
Avoid high parking fees, wear and tear on your car, and the stress of finding parking.
Climb aboard METRORail for only $1.25. Or enjoy convenient shuttle service to NRG Park from the Maxey Road, Monroe, North Shepherd Park & Ride lots, or the West Loop Transit Center.
Shuttle prices are only $4 per person round-trip, or $6.50 from the North Shepherd Park & Ride.
On weekdays, the in-bound shuttle to NRG runs from 5 to 9 p.m. and on weekends from 11 a.m. to 9 p.m. The last outbound shuttle from NRG is 1 a.m. and on Friday and Saturday, 2 a.m.
You can also park at Fannin South Transit Center, pay $20 cash and every passenger in your vehicle rides the train round-trip free. NRG Park is one stop away.
Find more details here.
The United Kingdom is serious about paving the way for self-driving cars.
Last week, the UK government announced it was launching a three-year regulatory review that will allow autonomous cars to operate safely and deal with such issues as liability and insurance matters that may crop up with there's no human behind the wheel.
The review will be conducted by the Law Commission of England and Wales and the Scottish Law Commission. The commissions will grapple with such issues as:
The UK roads commissioner said this work marks an important milestone in the government's commitment to technology.
"With driving technology advancing at an unprecedented rate, it is important that our laws and regulations keep pace so that all the UK can remain one of the world leaders in this field," said Jesse Norman, UK roads commissioner.
Read more here.
Home | About Us | Guidelines | BlogMaster | Ridemetro.org
Metropolitan Transit Authority of Harris County, Texas • 1900 Main St. • Houston, TX 77002 • 713-635-4000© Copyright 2008 - 2017. All rights reserved. •