L to R: Social media specialists Alicia Lynch, Ramonica Jones and Brent Taylor with their "Best of Texas" award in Austin.
This is a guest post by media specialist Alicia Lynch.
The social media team has scored another piece of hardware for METRO, and we couldn't have done it without our dedicated customers! The team came away with the Most Innovative Use of Social Media/Citizen Engagement honor at The Center for Digital Government's Best of Texas Awards.
The 16th annual awards ceremony occurred at the Texas Digital Government Summit in Austin on June 8. The awards recognize local governments, educational organizations and public sector professionals for their dedication, hard work and contributions to public service through information technology.
The Most Innovative Use of Social Media/Citizen Engagement is awarded to agencies and departments finding groundbreaking ways to use new and existing technology for social networking. METRO's Service Alerts merged existing software called One Bus Away and an in-house, custom-built user interface built by METRO's IT Department that enables social media specialists to post and manage real-time service alerts for our customers. The program allows specialists to post the same alert across multiple social media platforms, the METRO website, Google and the METRO TRIP app.
The goal was simple: ensuring METRO stayed connected to customers with timely information. But it was the customers who proved to be the key to success by sharing information, offering insight and staying engaged.
The social media team continues to look for new ways to communicate with METRO riders and, last Friday, launched METRO's Snapchat channel on its day-trip to Austin. Snapchat allows users to send and receive texts, photos and videos – referred to as "snaps" - that disappear after 24 hours. If you're a Snapchatter, please follow METRO's account via username, @METROHouston.
We congratulate the IT and Press Office departments for their continued commitment to our patrons, and we thank all of our riders who have become friends and followers.
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