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Write on METRO

Feb 07
Wearable Transit Cards


Transit systems the world over are looking for ways to attract young people as riders. 

Now, Berlin is offering limited edition sneakers which feature a ticket sewn into the tongue of the shoe. Partnering with Adidas, BVG, the Berlin mass transit system, has designed a sneaker that mirrors the Berlin subway with camouflage accents taken from the train seats and stripes along the toe that look like connected cars. 

Only 500 pairs are available - and they allow owners to ride free all year. The cheapest annual ticket sells for $893.11. The shoes cost $220.82.

“In a big city like Berlin, the quality of life and quality of air are important. We wanted to tell young people public transport is cool - you don’t need to buy a car,” said Petra Reetz, a spokeswoman for BVG. 

Read more in Next City. (Photo credit: Overkill). 


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