Transit systems the world over are looking for ways to attract young people as riders.
Now, Berlin is offering limited edition sneakers which feature a ticket sewn into the tongue of the shoe. Partnering with Adidas, BVG, the Berlin mass transit system, has designed a sneaker that mirrors the Berlin subway with camouflage accents taken from the train seats and stripes along the toe that look like connected cars.
Only 500 pairs are available - and they allow owners to ride free all year. The cheapest annual ticket sells for $893.11. The shoes cost $220.82.
“In a big city like Berlin, the quality of life and quality of air are important. We wanted to tell young people public transport is cool - you don’t need to buy a car,” said Petra Reetz, a spokeswoman for BVG.
Read more in Next City. (Photo credit: Overkill).
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